From D2C brands and marketplace sellers to quick commerce, rentals and B2B ordering portals. Find the way you sell online, the workflow packs behind it and the reusable modules a Micro-ERP for it is built from.
Business models overlap: a D2C brand can also sell subscriptions, list on marketplaces and export. Each type shows who it is for, the daily problem it solves, the records it keeps, when the work counts as done and the workflow packs it runs on.
8 existing proposals, deepened. 10 new business-model packs.
Each pack names its flow, what the scope covers, when it is complete, the core modules it depends on and the optional additions a customer can choose. Packs are proposals for validation; product readiness is a separate decision.
Import orders from every channel with channel-to-internal order mapping and duplicate checks, reserve stock including bundle components, handle partial cancellations, partial shipments, preorders and backorders, then allocate a warehouse, pick, pack and hand over the shipment.
For: D2C brands and marketplace sellers
Channel order
Verify
Reserve stock
Pick & pack
Hand over
Delivered
What the scope covers
Channel order ID mapped to the internal order ID
Duplicate-order checks on re-import
Partial cancellation and partial shipment
Bundle sales reserve component stock
Stock mismatch and failed-sync exceptions
Preorder and backorder handling
Approval trail for customer-requested changes
Done when: Every order line is shipped, cancelled or back-ordered, with stock moved exactly once.
Link each return to its original order line, check eligibility and reason, arrange reverse pickup, record received versus accepted quantity after inspection, move stock to saleable, damaged or refurbishment, reserve exchange items and track refunds from initiated to completed.
For: Any seller accepting returns or exchanges
Return request
Eligibility
Pickup
Receive & inspect
Disposition
Refund or exchange
What the scope covers
Return linked to the original order line
Received quantity kept separate from accepted quantity
Saleable, damaged and refurbishment stock buckets
Exchange item reserved before the return arrives
Refund states: initiated, processing, completed
Done when: Each return ends in a stock decision and exactly one customer remedy.
Match marketplace payouts, payment gateway settlements and COD remittances to orders, fees, refunds, chargebacks and courier weight charges, compare expected with received bank amounts and work an unmatched queue through claims to closure.
For: Marketplace sellers, D2C brands and COD-heavy stores
Import settlement
Match orders
Fees & deductions
Expected vs received
Unmatched queue
Claim & close
What the scope covers
Marketplace payout reconciliation
Payment gateway settlement reconciliation
COD collection and remittance reconciliation
Courier charges and weight disputes
Refunds, chargebacks and reimbursements
Expected amount versus actual bank receipt
Resolution queue for unmatched transactions
Done when: A matched payout statement, with unresolved deductions listed and claims followed up.
Manage subscription plans and customer preferences, generate recurring orders, handle pauses and skips, follow up failed payments, plan box contents and schedule each dispatch.
For: Subscription box and replenishment brands
Plan
Preferences
Recurring order
Charge
Build box
Dispatch
What the scope covers
Subscription plans and billing cycles
Customer preferences and box contents
Recurring order generation
Pause, skip and swap
Failed-payment follow-up
Scheduled dispatches
Done when: Every active subscription has its next box and charge scheduled, or a recorded pause.
Maintain one product master with variants, images and attributes, map channel SKUs, route listings through approval and track rejected listings and channel-specific updates.
For: Catalog and listing teams
Product master
Variants & images
Attributes
Channel SKU map
Approve
Publish
What the scope covers
One product master with variants
Images and channel attributes
Channel SKU and listing ID mapping
Listing approval and publication status
Rejected-listing fixes
Channel-specific price and content updates
Done when: Every sellable SKU is mapped and live, or has an open listing issue.
Capture failed-delivery (NDR) reasons, contact the customer, correct addresses, send reattempt instructions and track return-to-origin (RTO) shipments until the stock is received back and closed.
For: Sellers shipping through courier partners
NDR raised
Reason
Contact customer
Fix & reattempt
Delivered or RTO
Close
What the scope covers
Failed-delivery (NDR) reasons
Customer follow-up and address correction
Reattempt instructions to the courier
Return-to-origin (RTO) tracking
RTO receipt and stock closure
Done when: Every failed delivery ends delivered, or as RTO stock received back.
Handle order-linked cases with shipment, return, refund and payment context, response deadlines, approved remedies and the full customer communication history.
For: Customer support teams
Case
Order context
Respond
Approve remedy
Communicate
Close
What the scope covers
Cases linked to orders, shipments, returns and payments
Response deadlines
Approved remedies only
Full customer communication history
Done when: Every case closes with one approved remedy and its full history.
E-commerce Operations Starter. Orders, stock, dispatch, returns and settlement first.
Initial buyer: A D2C brand or marketplace seller shipping physical products from one stock location. This is a scope recommendation, not a market-demand ranking.
01
Catalog
SKU, variant and channel mapping
02
Orders
Import, verification, cancellations and partial fulfilment
03
Inventory
Available, reserved and physical stock movements
04
Dispatch
Pick-pack, shipment record and delivery status
05
Returns
Request, receipt, inspection, exchange or refund approval
06
Settlements
Expected amount, fees, refunds, received payout and unmatched entries
07
Support
Order-linked cases and approved resolutions
Stage 1 · Complete the operating cycle
Catalog → order → stock allocation → dispatch → return or refund → settlement.
Stage 2 · Handle exceptions and repeat work
NDR and RTO, COD remittance, courier disputes, replenishment, listing approvals and subscription cycles.
Importing the same order again never creates a duplicate order or stock movement.
Partial shipments and partial cancellations keep quantities correct.
A returned item reaches a stock bucket only after inspection.
A refund and a replacement are never both given for the same return.
Payout differences stay visible in the unmatched queue until resolved.
23 PRODUCT CATEGORIES
Same foundation. Specialised for what you sell.
Categories configure the workflow packs; they are extensions, not separate ERPs. Fashion adds size and colour rules and size exchanges; electronics adds serial numbers, warranty and installation.
Platform names are examples of channels only. For each integration, the direction is agreed up front: orders imported, stock exported, refund requests sent or status read only.
Own website storefront
Your own store: pricing, checkout, customer data and promotions stay in your control.
Custom builds or hosted store builders
Horizontal marketplaces
Reach at the cost of listing rules, fees, settlement cycles and return policies.
e.g. Amazon, Flipkart, Meesho
Category marketplaces
Fashion, beauty or electronics marketplaces with their own catalog and quality standards.
e.g. Myntra, Ajio, Nykaa
Quick-commerce platforms
Instant-delivery apps that need dark-store stock feeds and high fill rates.
e.g. Blinkit, Zepto, Swiggy Instamart
Food delivery apps
Menus and item availability for restaurants and cloud kitchens, with payout reconciliation.
e.g. Swiggy, Zomato
ONDC network
India's open network, where one seller catalog is discoverable through several buyer apps.
Seller apps on the Open Network for Digital Commerce
Social shops
Shoppable posts and catalogs that send buyers to a store or a chat.
e.g. Instagram and Facebook shops
WhatsApp & chat commerce
Catalogs, orders and payment links shared in chats, with opt-in broadcasts.
WhatsApp Business catalogs and chats
B2B marketplaces
Trade buyers decide on quotes, MOQ and credit terms.
e.g. IndiaMART, Udaan
Global marketplaces
Export selling with overseas fulfilment, currency settlement and compliance documents.
e.g. Amazon Global Selling, Etsy, eBay
Physical store & POS
Counters that share stock and customers with online channels.
Retail counters, pop-ups, exhibitions
Mobile shopping app
A branded app for repeat buyers with saved carts, loyalty and faster reorders.
Android and iOS store apps
Field sales & distributor ordering
Reps and distributors ordering for retailers, with beat plans and collections.
FMCG beat ordering, dealer apps
24 COMMON PLUGIN CATEGORIES
The plugins most online stores use. Mapped to the work they feed.
Payments, shipping, marketplaces, GST, accounting, messaging and more. No connector is live today: each one needs documented access, a supported API, field mapping and its own acceptance criteria before it is confirmed in a proposal.
Payment gateways & UPI
Collect card, UPI, net-banking and wallet payments, with refunds and settlement reports.
Returns, RTO and refunds are different records with linked statuses. Small features live inside a larger workflow instead of being counted as separate Micro-ERPs, and the storefront and seller operations each have a clear owner.
Returns vocabulary
Cancellation
Stopping an unfulfilled order and releasing any stock it reserved.
NDR
A non-delivery report: a delivery attempt failed and needs a follow-up action.
RTO
Return to origin: an undelivered shipment travelling back to the seller.
Customer return
Receiving back an item that was delivered to the customer.
Exchange
A replacement item or order linked to a return.
Refund
Returning an approved amount to the customer.
Where each capability lives
Capability
Lives inside
Coupons and discount rules
Pricing & promotions
Wishlist
Storefront and customer experience
Abandoned-cart follow-up
Customer communications
Product reviews
Post-purchase feedback
Loyalty points
Loyalty & rewards
Referral and affiliate attribution
Partner & commission workflow
Shipping labels
Dispatch & fulfilment
Delivery tracking page
Shipment workflow and customer portal
Refund status
Returns & finance
Sales dashboard
Analytics layer
Notifications
Shared communication capability
AI-written product descriptions
Catalog assistance
Storefront and operations layers
Storefront
Product pages, collections, search, filters, cart and checkout.
Customer account
Order history, tracking, cancellation and return requests, subscriptions.
Seller operations
Catalog, stock, fulfilment, support and settlements.
Seller portal (marketplaces)
Seller listings, assigned orders, statements and disputes.
Start by connecting operations to your existing storefront; a custom storefront stays a selectable capability.
Every e-commerce type, workflow pack and plugin here is a proposed scope for planning. None is a live product, marketplace integration or certified connector; access, APIs, field mapping and acceptance criteria are confirmed per project.
CURRENT CATALOGUE CONCEPTS
Micro-ERPs for retail and commerce.
12 catalogue concepts for retail and commerce industries and the common modules most online sellers start with. Availability is shown on each card.
Storefront operations and faster checkouts. A focused workspace designed for teams that value simplicity.
POSinventory
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Keep daily inventory and sales under control. A focused workspace designed for teams that value simplicity.
Checkoutstock
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Simplify size and style inventory. A focused workspace designed for teams that value simplicity.
Variantsreturns
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Connect purchasing and fulfilment. A focused workspace designed for teams that value simplicity.
Bulk ordersledger
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Manage sales across storefronts. A focused workspace designed for teams that value simplicity.
Orderscatalog
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Sell and service with clarity. A focused workspace designed for teams that value simplicity.
Warrantyservice
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Move orders from purchase to fulfilment. A modular toolkit designed for teams across industries.
Order managementdispatch
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Know what is in stock, where and why. A modular toolkit designed for teams across industries.
Stock ledgerreorder alerts
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Sell faster with streamlined billing and checkout. A modular toolkit designed for teams across industries.
POS checkoutinvoices
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Manage leads, pipelines and opportunities. A modular toolkit designed for teams across industries.
Contact profilespipeline boards
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Resolve requests and keep customers informed. A modular toolkit designed for teams across industries.
TicketsSLA
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
Keep business numbers organised. A modular toolkit designed for teams across industries.
Invoicingexpenses
Solo up to 3 users, Startup up to 15, MSME up to 100; Enterprise on request. One monthly fee per selected MicroERP. AI/SMS/WhatsApp credits and actual GB-month cloud storage overage are separate.
Solo · up to 3 users · per MicroERP$10$5/month$0.17/day equivalent · billed monthlyImplementation, infrastructure and metered extras quoted separately.
